Brand Value Proposition
As partners in progress, we provide value adding insurance services that help our customers - irrespective of the market segment in which they operate – to strengthen their position in life or business and achieve their goals. We see our offerings as essential services for both individuals and businesses.
We earn the trust of our clients and stakeholders by staying true to our values while helping them to find the best solutions for their needs and aspirations, keeping our commitments and always acting with their full agreement. That way we live up to our values and the essence of our name - Wapic.
The Wapic brand plays a key role in driving the future growth of our business. Our brand seeks to enable customers look ahead with optimism and take advantage of today’s and tomorrow’s opportunities in any country where we operate. It is a trusted vehicle for promoting our products and services. The Wapic brand name is used for all products and all customer segments. Using local market knowledge, we leverage our brand name to inspire confidence in our offerings and drive customer loyalty, helping customers to make the right decisions and achieve their goals.
Our brand is an invaluable asset in the Company’s books. It is an essential yet intangible element of our corporate strategy. As part of our brand management process, we benchmark the performance of the Wapic brand periodically against local competitors to help us better understand our customers, truly identify and understand value drivers and allocate our brand investments appropriately.